Metrics Calculator

Marketing Calculators

CPC, CPM, CTR, ROAS, CAC, CLV, bounce rate, email open rate, and social engagement calculators to measure and optimize your digital marketing campaigns.

Measure ad performance, track customer economics, and benchmark engagement across channels. These 10 calculators cover the metrics that marketing teams report on every week, from cost per click to lifetime value.

2 calculators available

Which calculator do you need?

If you're running paid ads, start with the CPC calculator to find your cost per click, then check your ROAS to see whether that spend is profitable. The conversion rate calculator shows what percentage of visitors take the action you want, whether that's a purchase, signup, or download.

For understanding the economics of your customer base, the CAC calculator tells you what you spend to win each new customer, and the CLV calculator estimates how much revenue that customer generates over time. A healthy business typically has a CLV-to-CAC ratio of 3:1 or higher.

Common questions about marketing metrics

What is a good ROAS?

A ROAS of 4:1 (earning $4 for every $1 spent on ads) is a common benchmark, but the right target depends on your margins. A SaaS company with 80% gross margins can be profitable at 2:1, while an e-commerce store with 30% margins may need 5:1 or higher to cover product costs, shipping, and overhead. Use the ROAS calculator to measure yours against your break-even point.

What's the difference between CPC and CPM?

CPC (Cost Per Click) is what you pay each time someone clicks your ad, while CPM (Cost Per Mille) is what you pay per 1,000 impressions regardless of clicks. CPC works well for direct-response campaigns where you want clicks to a landing page. CPM is better for brand awareness campaigns where you want maximum visibility. A $2.00 CPC with a 1% CTR equals a $20.00 CPM.

How do I calculate customer lifetime value?

The basic CLV formula is: average order value x purchase frequency x average customer lifespan. If a customer spends $50 per order, buys 4 times per year, and stays for 3 years, their CLV is $600. The CLV calculator also factors in your profit margin to show the net value each customer brings to your business.